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On ad blocking and ethics

Apple’s introduction of an API for browser content blockers on iOS has reignited the debate over ad blocking on the web. While Apple have promoted the feature as something aimed at improving the mobile user experience, others have pointed out that it’s transparently an attempt to harm Google. In truth, it’s both of those things. The mobile web experience without a content blocker is wretched. Just yesterday I attempted to read an article on the New York Times, only to have it forcibly scroll my tablet to the top of the page in an endless loop to try to force me to read the ads.…

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